iiiPoints Music Festival 2023 (Insomniac)
Objective: Drive digital engagement and ticket conversions for the 2023 iteration of Miami’s cutting-edge iiiPoints Music Festival.
Strategy: Developed a cohesive suite of digital promotional assets designed to highlight the diverse lineup and unique cultural positioning of the festival to a highly targeted demographic.
Execution: Designed and deployed engaging social media campaigns, promotional graphics, and digital ads, working alongside the creative team to ensure brand alignment across all digital touchpoints.
Impact: Generated a 25% increase in digital engagement and contributed to a 5% boost in early-bird ticket conversions compared to previous promotional periods.
