III Points is a cutting-edge music and arts festival that pushes the boundaries of creativity and innovation.
Objective: Scale promotional efforts and surpass previous year ticket sales for the highly anticipated iiiPoints Music Festival 2024.
Strategy: Analyzed high-performing visual assets from the 2023 campaign to optimize the new visual design for even higher conversion, focusing heavily on retargeting and high-impact social creative.
Execution: Iterated on the festival’s visual identity to produce fresh, data-informed digital assets, dynamic ads, and promotional materials aimed at both retaining past attendees and capturing new audiences.
Impact: Outperformed 2023 benchmarks by driving a 10% increase in overall ticket sales and achieving a 8% higher click-through rate on key digital ad creatives.
