FORBIDDEN KINGDOM MUSIC FEST
Brand Identity | Art Direction | Visual Strategy
(2019-2026)
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Defining
Defining
Achievement
Achievement
Co-founded a festival that got acquired
by Live Nation.
In 2019, Forbidden Kingdom was just an idea. A bass music festival with a fantasy world built around it. There was no template for what it should look like, no existing visual language to inherit. Everything had to be created from scratch.
The concept was ambitious: a festival where attendees didn’t just listen to music, they entered a kingdom. Dragons. Castles. Fire and fury. The visual identity needed to make people believe in a world that didn’t exist yet.
That’s where I started, not with a logo, but with a world. What does this kingdom feel like?
Once the mythology was defined, everything else followed: the identity system, the typography hierarchy, the photographic style, the way the stages should feel, the merchandise people would actually want to wear after the festival ended.
Years
2019-2025
Company
Insomniac Live Nation
Services
Art Director | Brand Strategy | Creative Direction
The Visual Identity
The Forbidden Kingdom brand wasn’t built around a genre, but built for the genre.
The Stage Process
Each stage and each year has a unique look and approach.
Fan Favorites
Every great world needs its inhabitants. These three characters became the beating heart of the Forbidden Kingdom universe
Merch That Moved
Over $150K in gross sales each year.
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